"The universe is made of stories, not of atoms."
—Muriel Rukeyser
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PODCASTING YOUR NOVEL TO START THE BUZZ

[via AEI client Joe Cervasio]

I'm sure you guys know about "podcasting" as a means to distribute books, but I found the link to the Time Magazine article as interesting. Perhaps this is a mini-step for projects to develop a following, and then communicate such "viral" response to the "unpublished" work to attract the main line commercial publishers.

Read the article here: Podcasting Your Novel: Publishing's Next Wave? By Hector Florin

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