SAMPLE CHAPTER
Who Are the Buyers?
THE MARKETS FOR TREATMENTS AND WHAT AND HOW TO SELL TO THEM
It's a fifty-fifty deal. Just make sure we get the best of it.
--Samuel Goldwyn, instructions to his business affairs office
Some writers don't care whether their writing sells, or whether it sells soon. They have the luxury of writing nothing but what they like, and the freedom to continue doing it without needing to depend upon it as a source of income. If time, for you, is not of the essence, you'll simply write what you want to write and let the results find their way onto the screen in their own time. But if you're interested in moving your career along the fastest possible track toward receiving financial rewards in proportion to the effort your making, it's more than just a good idea to keep in mind who your buyers are going to be while you're in the process of identifying good dramatic stories and bringing your treatments of them into focus. Keeping market considerations in mind you'll be able to expedite your career success. For those who are interested in speeding along, this chapter provides information on who your prospective buyers are, and what they're looking for. Of course both buyers and what they're buying change as rapidly as anything else in our accelerating world. The general observations that follow should be supplemented by current research (through phone calls and through checking the most recent directories).
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