“Dora and the Lost City of Gold” is just the kind of family-friendly movie you’d expect to see from Walden Media, which teamed with Paramount Pictures and Nickelodeon to bring the iconic kiddie character to theaters (premiering Aug. 9). But while the company is as dedicated as ever to burnishing the inspirational fare-focused brand it has built over the past 16 years, the strategies CEO/president Frank Smith has employed to keep Walden in the game have evolved considerably in recent years. “The industry has changed so dramatically around us and so quickly, you realize to continue with your mandate, to be relevant, you have to change with the industry,” he explained in the latest episode of the Variety podcast “Strictly Business.”
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